Directors
Bradley Beira, MTechC, ICSSD, AHLF, BComLaw, LLM
Dr. Brad Beira is the Secretary General of the World Federation of Chiropractic (WFC), a non-state actor in official relations with the World Health Organization (WHO), and a Director of World Spine Care Africa. With a career spanning over 25 years, Dr. Beira is a seasoned clinician, educator, and medico-legal advisor who has worked extensively across clinical practice, executive leadership, and global health strategy. He is internationally recognized for his contributions to public health access, digital health ecosystems, and universal healthcare strategies, particularly those aligned with WHO’s primary care and rehabilitation initiatives. He also serves on the Steering Committee of the Africa TeleHealth Collaboration.
Dr. Beira lectures globally for universities, business schools, departments of health, and institutions such as the World Bank and IFC. His expertise spans health economics, telehealth and telemedicine strategy, corporate governance, and bioethics. He has presented at numerous international forums and has developed a unique approach to delivering affordable, value-based care in primary and remote settings by integrating medical theory, legal precedent, and ethical conduct.
Throughout his career, Dr. Beira has held senior executive roles at organizations including PwC South Africa, Constantia Risk and Insurance Holdings, Jewish Care Cape, ASPETAR Orthopedic Hospital, Marsh South Africa, and Aon South Africa. He has also contributed to global health initiatives such as the FIFA 2010 risk team and has led governance and strategy solutions in over 127 cities across 65 countries.
His board leadership includes serving as Chairperson of Safe Surgery South Africa, Hospice Wits, and COHSASA, and as an advisor to the Chiropractic Association of South Africa and the South African Medico Legal Association. Dr. Beira holds multiple degrees and certifications, including a Master’s in Chiropractic, an LLM in International Commercial Law, a BCom in Law, and certifications in medical law, bioethics, and enterprise risk management from institutions such as Georgetown University, UC Berkeley, and the G31000 Institute.
Dr. Beira is also a published author, with works covering topics such as chiropractic treatment outcomes, employee wellness programs, health economics, and data privacy in public health. Outside of his professional life, he is an avid trail runner, often competing in 75–100 km races across South Africa’s most rugged terrains, where he finds inspiration for his most thoughtful work.
As Secretary-General, Dr. Beira is responsible for leading the Secretariat at the WFC headquarters in Toronto and for strategic and policy development of the organisation.